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The Model E-shop
Stejskal, Martin ; Kroulík, Bohuslav (referee) ; Dvořák, Jiří (advisor)
This thesis is concerned with designing an internet shop for company. Based on the knowledge and information gained in the theoretical part and in the company's proposed solution shop which will improve the promotion of the company and bring new customers.
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E-commerce and its Marketing
Musilová, Veronika ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
I will attend to creation suitable model of e-marketing for e-shop with flowers in my diploma work. The aim will by join the possible instruments of online marketing in order that the company can succesfully work on the Internet. and ensure the betterposition before the competition. I will focus on e-marketing and its individua instruments. I will make some analysis of the company, by virtue of I will propose what kind of e-marketing can company use. Last but not least I will attend to the aims, which company should achieve and own potential which should valorize.
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The Model E-shop
Stejskal, Martin ; Kroulík, Bohuslav (referee) ; Dvořák, Jiří (advisor)
This thesis is concerned with designing an internet shop for company. Based on the knowledge and information gained in the theoretical part and in the company's proposed solution shop which will improve the promotion of the company and bring new customers.
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E-commerce and its Marketing
Musilová, Veronika ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
I will attend to creation suitable model of e-marketing for e-shop with flowers in my diploma work. The aim will by join the possible instruments of online marketing in order that the company can succesfully work on the Internet. and ensure the betterposition before the competition. I will focus on e-marketing and its individua instruments. I will make some analysis of the company, by virtue of I will propose what kind of e-marketing can company use. Last but not least I will attend to the aims, which company should achieve and own potential which should valorize.
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Proposal and implementation of microsite using JavaScript
Fedorov, Ilia ; Smutný, Zdeněk (advisor) ; Vojíř, Stanislav (referee)
The thesis deals with purpose of microsites and process of their creation. Theoretical part determines the role of microsite as one of the basic tools of internet marketing. Further, the thesis considers web technologies, which are used in creation of microsites, and aspects of building microsites from a web design point of view including current trends. The purpose of practical part is to design and implement a microsite for the hotel "Lipovskaya". This section introduces an integration of microsite to business context and describes assumptions how it contributes to achieving marketing objectives of the organization along with other activities. Based on this the website was constructed. In addition, the thesis represents examples of realization of some design elements using the programming language JavaScript and library JQuery.
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Webová microsite: teorie a tvorba frontendu microsite pro společnost T-Mobile
Vu, Tu Hoanh ; Čermák, Radim (advisor) ; Sova, Martin (referee)
Bachelor thesis is aimed to summarize basic principle of microsite that we understand as one of important communication tool nowadays. The first part of this work covers the theory of microsite including definitions of economics view on microsite, using microsite analysis of main benefits and cluster of main microsite trends using in present. Further, the work briefly describes used technology during microsite realization. Practical part of the work describes microsite creation. Theoretical knowledge enabled to create microsite web for T-Mobile Company. Purpose of the project is find out statistics of clicks on the website, displayed microsite by users, but especially introduce new product of company related to the mobile internet.
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Development of model of goals, instruments and performance indicators for digital advertising campaigns for universities
Krejčí, Václav ; Říhová, Zora (advisor) ; Truhlář, Filip (referee)
This diploma thesis "Development of model of goals, instruments and performance indicators for digital advertising campaigns for universities" deals with the issue of marketing commu-nication and is specifically focused on advertisement of higher education in the Czech repub-lic. Theoretical part examines goals of marketing communication, instruments of digital adverti-sing campaings and their performance indicators. In practical part, this knowledge is further modified to suit the specific segment of higher education and there is created a model of goals, instruments and performance indicators. This model is then used as a base for analysis of the digital campaign Buď dobrej!, which had been made for the University of economics in Prague, specifically for the Faculty of informa-tics and statistics. Using the results from the previous analysis, we made practical recommendations, which further expand the model created in the practical part.
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